Advertising is an ever-evolving industry and businesses have to come up with new ways to get their name out there, so they don’t get lost amongst all the other businesses all the time.
Pay TV and streaming services have left a huge hole in the TV advertising sector over the past few years. People chose to watch their favourite series or movies without ad breaks and depending on your target audience, this could be quite the loss.
Social advertising platforms are great and allow businesses to get their brand in front of many people at the same time without being limited by location. However, keeping on top of the constant changes is challenging and time consuming.
Cue – Car wrapping. There are quite a few benefits to using your vehicle as a mobile billboard. It doesn’t have to be the full shebang either – your company name and contact details on the doors will already make an impact.
How does vehicle wrapping work?
It is a very straight forward method of advertising. Your design is put onto laminate and then applied to your vehicle. It sounds easy and quick however, it takes time and expertise to ensure the laminate is applied properly to achieve the desired look but also in a way, so the wrap withstands harsh weather conditions.
Let’s chat about the benefits
If your business requires at least a few service vehicles, wrapping can help with brand recognition while helping customers know when your representatives have arrived.
Wraps can be applied to cars, large trucks, vans, or even boats.
1. Unlimited exposure to different areas
One of the main advantages of vehicle advertising vs stationary advertising is that cars move. Every time you take your branded car out, you are getting your brand in front of people. It could be the same person who sees your car regularly which increases Brand loyalty or new people which means your brand awareness is growing and you might win potential new clients. Anywhere you drive, people walking, driving or even those sitting in a café could potentially notice your brand. If your design is done properly, it is easy for them to find out where to go to learn more. How often have you driven around town thinking about something you need done and a van or car has popped up next to you with a familiar man in a hat on the side of it? See, this is how it works.
2. Stand out from the crowd
The human is eye always drawn to whatever is different. Imagine being stuck in traffic and the majority of cars around you are plain in colour with maybe the odd sticker on the window. And then there is a vehicle that is fully wrapped and branded.
Your eyes will keep wandering back to this vehicle because it is different, and it stands out. Even if the advertised service or product is not something you need right now, they are now stored in your memory database. The more often you see them, the more likely you are to use them when the time comes.
Your vehicle could be the face of your business so to speak and it is vital to make sure that your vehicles are wrapped professionally and with a design that matches your company values and brand. From the size and amount of words / letters, the colours you use to the final application, wrapping a vehicle needs to be a well thought through job.
3. You can’t get rid of it
Many online platforms allow users to vote against advertising or pay to not be interrupted by ads. When your car is your advert, this is not possible. There is no button to say “Keep this car off the road”.
It is however at the same time a lot less aggressive and intrusive than other means of advertising. It is easy for people to ignore it if they wish to do so. You could say that vehicle advertising is more like an invitation to learn about your business rather than a forced encounter.
A wrapped vehicle can be a way of getting the name of your business out into your community, then act as a reminder to check it out without making people feel inconvenienced or annoyed.
4. Use your existing assets
If you run your own business, you are likely to have a vehicle of some sort so why not use it for additional purposes? It is a very cost-effective way to maximise on the use of your existing assets.
Two birds with one stone – what more is there to ask for? Especially when it comes to marketing.
5. Easy to Change
Wrapping vehicles is easy and cost effective enough to change your design ever now and then. You won’t have to buy a new fleet every time you want to change your wrapping. You could even advertise current deals and special offers for a short amount of time.
6. Staying Local
There is an increasing trend to support small local businesses. Using your company car to drop your kids at school or even just having it parked in your street, will give your potential clients the impression that you are “One of them” and they will be inclined to work with you.
We highly suggest taking your branded vehicle wherever you go if possible. Weekend sports, school and shopping centres are all places where the majority of patrons are locals and seeing your vehicle in the parking lot creates a sense of belonging to the same community for most people.
7. Additional Protection
There are benefits to wrapping your vehicle that are not at all related to the message you are bringing across.
Having your vehicle wrapped actually helps protect the paint on your vehicle from getting scratched. This will keep the value of your vehicle for longer and can potentially increase the resell value.
8. There is no time limit
Some of the more traditional forms of advertising have a time limit attached to them. For example, print media (magazines, billboards) are limited to a certain edition or time frame.
Your vehicle is always yours. You pay to get it wrapped once and it will be with you until you decide it is time for a change. Speak about a long-term investment.
9. Advertising Without Effort
Compared to other means of advertising, driving around in your car is fairly effortless – you are doing it anyway. Once the wrapping has been done, you can forget all about it.
You don’t need to check in on stats, update copy to suit a certain target audience or put more money onto it. Your exposure is ongoing without you having to do anything.
